Luiz Carlos Trabuco Cappi’s 2009 appointment to serve as the president of Bradesco marked a befitting peaking for a career of a loyal servant of the Brazilian bank. He is a veteran at the company who has spent decades at the company having initially started out as a bank clerk at of the bank’s branches in Marília. Following his appointment, his strategic plans were reflective of his knowledge of the company and its industry and economy. His track record at the helm of the company or its subsidiary has been feted severally by organizations.

Academic and Professional Career Profile

Luiz Carlos Trabuco Cappi’s reputation as a corporate leader is hinged on his background in psychology, philosophy and sociology. He first graduated with a Bachelor of Arts degree from University of São Paulo where he specialized in Philosophy. He later joined São Paulo School of Sociology and Politics where he specialized in sociopsychology for his postgraduate studies. After starting off as a clerk, he moved to Bradesco’s headquarters in Sao Paulo in 1971. His move bore greater fruits in 1984 when he became the company’s marketing director. Luiz Carlos Trabuco Cappi’s leadership at the marketing docket saw him promoted as he was appointed to serve as the executive director and later president of the company’s pension subsidiary from 1992 up to 1998.


In 1999, Luiz Carlos Trabuco Cappi was appointed to serve as the vice president of Bradesco Seguros. As from 2003, he has served as the president of Bradesco’s subsidiary specializing in insurance. His tenure at the helm of the company has seen him win several awards in recognition of his operational and financial achievements. These awards include the 2003 and 2007 Insurance Personality of the Year Awards. He also doubles up as the president and board member of several organizations including Fenasaúde and Bradesco Vida e Previdência SA among others.

A New Dawn at Bradesco

When taking over as the president of Bradesco, Luiz Carlos Trabuco Cappi outlined internal growth of the bank as his topmost priority. Unlike in previous leadership, he opted to open 211 new branches of the bank instead of acquiring other banks. This was a strategic move that was reflective of the economic turbulence in Brazil and lack of high value banks to acquire. However, he managed to oversee the acquisition of HSBC’S Brazilian operations for $5.2 billion. He has established a university dedicated to training the next generation of leaders. He has already been feted with the Entrepreneur of the Year, which was presented to him in 2015 by Dinheiro.

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